For the launch of Colin Kapernick’s CK7 Jersey, we featured organizations that Colin actively works with to be bring the campaign message “True to 7” to life. Cast members were asked for their response on what truth means to them, their answers were hand written on the image.
My Roles: Strategy, Creative Direction, Art Direction
Strategy & Writer: Omar Almufti
Photographer: Durimel
Stylist: Zara Mirkin
Production: Bobby Kopp