For the launch of his Nike Air Max Deluxe, we took the audience into the sleepless mind of global grime icon Skepta with a series of late night TV commercials. The final edit was played at our NYC Nike Lab location and included BTS look at Skepta’s sleepless work ethic, travel-inspired bumpers for each stop along the tour and more content for the insomniac in all of us.
Creative Direction + Director: Thomas Pregiato
Voice Overs: Thomas Pregiato
Writers: Thomas Pregiato, Brett Burton , Omar Almufti
Designer: Yotam Hadar
Motion Designer: Harry Thompson
Production: Stink Studios
Mr. Mattress: Brett Burton