For the launch of the Travis Scott x Nike Air Max 270 “Cactus Trails” we created a fictional online business (www.cactustrailstradingco.com) ran by the original Cactus Jack (aka Mick Foley of the WWE) that brings the outdoors right inside your home.
We asked Brad Hall to review the website, demo the digital augmented reality objects and give the world a tutorial on how to spray paint your own pair of the AM270 Cactus Trails.